Daily Archives: May 12, 2017

Three Ways to Use Video for Promoting Your Brand Online

Woman doing a video marketingConsumers consume different types of content. If you are looking at traditional media, there are TV commercials, radio ads, and print ads. Some of these can be carried over online, making them accessible to netizens.

When talking about content range, many consider video as one of the most effective forms. This is because video is easy to digest. It is also easy to distribute and has a long shelf life; your target audience can just revisit it any old time you want. If you want to use video for online marketing, there are some things you need to keep in mind. Here are some of them, as specified by a reliable video production agency in London.

Use Social Experiment

There is no recipe for being viral, but you can try if you want. If you are trying to go this route, film social experiments. This is because these experiments show a lot about human behaviour, which your consumers will always find interesting. If you want inspiration, just watch Dove’s Real Beauty Sketches campaign.

Go for Procedures

You may not realise it, but people are big on procedures. They like watching the processes behind things—recipe for instance. This is where Buzzfeed’s Tasty is currently banking on. If you want this treatment, you will need to make your videos sweet and short.

Go Live

This is one of the recent developments in online video marketing. If you think that some video treatments require high production budgets, you can go for this option. A lot of platforms allow live coverage, such as Facebook, Instagram, and Snapchat. You can go live if you want to cover events or film interviews.

These are only some of the things to keep in mind if you want to use video for your online marketing campaign. Coordinate with your producer and directors.

Good Teeth and Good Health: Tooth Tips for Parents

Young kid getting her teeth cleanedAs a parent, you are responsible for your children’s well-being and this begins with taking good care of their teeth. This includes taking them to a highly recommended pediatric dentist in your area. Pediatric dentists are specially trained to take care of young children from the time they are infants until they become teenagers.

If kids don’t get the right care, they face the possibility of acquiring oral diseases and cosmetic issues that they may carry throughout the rest of their life. For instance, dental caries among young children is five times more prevalent compared to health issues like asthma or even hay fever. As a parent, it is important to have at least basic understanding of what pediatric dentists do.

What Do Pediatric Dentists Specialize In?

Dentists specializing in this field go through regular dental school and also get additional training. They spend two extra years training dealing with the needs of babies, young children, teenagers and special needs children as well. They may also be part of an interdisciplinary team working on special cases, such as maxillofacial surgery or dental trauma in children.

What Types of Treatment Do They Offer?

A pediatric dentist provides a range of dental care services and treatments, including the following:

  • Oral health checks for infants, which mainly involves assessing risk of cavities
  • Preventive care in the form of cleaning and fluoride treatment, if necessary
  • Nutritional and diet counseling and recommendations
  • Assessing and treating bite correction and straightening teeth
  • Repairing cavities
  • Diagnosing conditions which could be a result of diabetes and other serious health issues
  • Managing gum diseases
  • Treating dental injuries

Children need special care and pediatric dentists have the training dealing with children’s delicate teeth and gums and make sure they are comfortable throughout their visit. Parents can have their peace of mind knowing that their child gets the best treatment because of the rigorous training they receive.

Finding a Good Dentist in Your Area

The best way to find a qualified dentist in your area is to ask friends and family or your health insurance courier for recommendations. If there is a medical school in your area, this is a good place to look for a competent and affordable dentist. But you should also explore your options and visit several dental clinics nearby.

A pediatric dentist will serve as your partner in keeping your child’s teeth and gums at optimum health. Make sure you pick the right one.