Category Archives: PMAT

The Real Reason SEO is “Expensive”

Search Engine OptimizationProbably the most asked question regarding SEO (aside from what exactly is SEO) is “Why is it expensive?” To better answer this question, consider this first. Before the Internet boom, which was circa mid-90s, there were only several hundreds or thousands of websites, which means that it’s very easy to find them. Webmasters only had to include some keywords in their content and they’ll show up in search engines. 

Fast forward to the present, where multiple websites pop up every second, all at the mercy of ruthless search engine algorithms. Now you see how difficult it is for a website to be found — without SEO, that is.

Search Engine Ranking and SEO

Think of a new site as an app that you’ve already spent a ton or resources and money to develop. But then you launch it and find that no one’s downloading it. Why? Simple, because you failed to market and launch it properly that potential users don’t even know about it. The same goes for a new website. Think about this: how do you ensure that your target market finds your website? This is where SEO comes in.

Due to the sheer volume of new sites being created by the second, SEO has evolved into a standalone and specialized skill set, states Printibution, a marketing and SEO services specialist in Calgary. This means that ensuring that your site will stand out from your competitors’ sites and in your location requires experience and expertise. Below are some crucial things you have to understand and think about:

  • If you’re planning on optimizing your existing website, your entire content needs to evaluated for keyword placement and density, which means that there’s huge change that your content might need some editing or complete revisions.
  • Your keywords might not actually be the ones that your target audience is using and only competitive analysis and keyword research could determine this.
  • An SEO specialist knows all the right tools and tactics to figure out particular information required for a website to rank in SERPs.
  • An SEO campaign requires through measurement and analysis of its effectiveness to make certain that you’re utilizing the right strategies. This also includes periodic reports and updates.
  • Depending on the outcome of your SEO campaign, your site might need some adjustments or tweaks later on.

Performing (the right way!) all the above-mentioned things takes significant effort, time, and above all else expertise. And really, SEO isn’t actually expensive, but cost-effective, because you’re spending for something that will increase your conversion rate, hence, your profit in the long run.

Who Are You Going to Call? (When You Need Help With Your Website)

 Hire a Web Developer in Denver, COIt’s a given that most brands can benefit from having an online presence. Even small businesses make use of Facebook Pages to help get their name out there. Building your own website, however, is another matter entirely.

Know the Difference

Do you already have a website or are you building from the ground up? This makes the difference whether you need a web designer or a web developer. In general, a web designer is better-known for dealing with the creative aspect of web building. A web developer builds the backbone of a website and is known for the left-brain aspect of websites.

Denver Data Web points out that these two jobs are not necessarily mutually exclusive; one person can learn to do both. But if you’re looking to hire someone, it is best to know which part of the process you need to work on.

Know What You Want

If you are building a website, start with a web developer. Find one you can get along with easily and understands where you’re coming from. Make sure you know what you want out of the project. Online discussions are okay but finding someone from your area could be better. If you and your web developer are both in Denver, you can meet over coffee and discuss things more easily face-to-face. Web development can involve a lot of jargon. It may be best if the developer can show you directly what each programming language can do.

Ask for Support

The Internet is dynamic and can easily change in the time it took to hire a web developer to when your project is completed. Make sure that you keep communication between you and the developer open. A developer worth his salt can keep you up-to-date on any developments that can help make your page better.

Note, too, that you may still need their help at a later date. Don’t forget to ask about such arrangements as website updates and how much you will be charged for such services. Keep your presence as dynamic as the platform it is on and you can be sure to can stay at the top of the game.

Ranking in SEO: It’s All in the Keyword?

SEO Keywords in Denver, COWhen it comes to search engine optimization (SEO), the most important aspect of any content (apart from the quality) is the keyword. Sounds easy, doesn’t it? But in terms of SEO, determining the best target keyword phrase is one of the trickiest strategies to perfect.

If you choose the right one, however, your article might score a one-way ticket to the top rank.

Why Target Keywords Matter

Regular target keyword phrases are two- to four-word phrases focused on the article’s message. While a given piece might rank in search engines due to different keywords, the target phrase is the best conveyor of the article’s core topic, which grants it more emphasis compared to the other keywords. If you want your article to rank, local SEO company recommends prioritizing the target keyword.

Apart from helping your page ranking, target keywords matter due to other reasons:

  • Makes up a significant portion of the headline and meta title – the first part of the article that readers will immediately see. Take advantage of those nanoseconds or else, you will lose them.
  • Good research with keywords will trickle down the rest of the article. What doesn’t end up as your main phrase can become the secondary keyword phrase of your article.

Before you choose a keyword, consider the main topic of your article. Don’t think broadly; be specific.

Brainstorming and Keyword Research

It’s tempting to immediately use keyword research tools, but before you do, look at things from a user’s perspective. What would you search for if you want content on this topic? Write down a few phrases of different lengths, but nothing shorter than two words.

When it comes to keyword research, Google’s Keyword Planner is your best friend. It comes with a number of research tools and a variety of options. Some are free, but others are not. When you use the free Google tools, enter the best phrases from your brainstorm list.

Weave Everything In

If you want your article to rank for a certain phrase, the keyword should be in that article. If it looks natural, use the target keyword again in subheads and decks; otherwise, use them as secondary phrases.

Don’t take your keywords for granted. These short phrases might be the secret to unlocking your SEO success. 

Graphic Design: Increasing Revenues for Your Business

Graphic Design Studio in SydneyYour business is composed of teams that have different functions and areas to handle. All their functions boil down to one single goal — to keep your business running and earning. Another concern to notice is the necessity of having a good logo and design.

You can have your logo crafted by different design studios in Sydney, such as Digital Ads International Pty Ltd. But how do design artist help in making your business grow? Here are 5 of the most important functions graphic artists do for your company. 

Why graphic artists are important 

  1. Brand recognition

Your business is embodied in your logo. One simple look and people will know and remember what your business is about. Graphic artists are professionals when it comes to the field of creatively putting your brand out to the world and making sure that it gets recognised with just one simple logo.  

  1. Team Spirit

Your business will be working with the same logo, and would be surrounded with the same colour scheme and design. This subconsciously increases your company’s unity, reminding them that they all work at the same company and towards the same goal.

  1. Professional results

Professional designers can offer professional results. Your logo embodies the image of your whole company. That is why it is crucial to have a logo that is well made, something that will stand and be recognised even as time passes.

  1. Efficient

Having professionals working on your company logo can help save time and let you and your other employees focus on another task at hand. These professionals are equipped with creativity and skills needed to produce the perfect logo for your company.

  1. Marketing Strategy = Increase Revenue

Brand recognition through logos and taglines is one of the most effective marketing strategies. Having people recognise your brand is one step to having increased revenue for your business. Graphic designers can help you achieve that with just one simple picture.

Think of graphic design services as an investment for your company’s future. Invest well and invest wisely.

3 Mistakes You Should Avoid When Buying a Remote Car Starter

Remote Car StarterRemote car starters are great gadgets for vehicles, but not all of them are a good buy. It is no wonder that many car owners feel they’ve not bought the best remote for their car. If you have plans of buying one, below are some of the common mistakes people make when purchasing these gadgets.

Mistake No.1: Purchasing a Remote Car Starter with No Proper Feature Set

Most remote car starter models only do what they’re expected to do – and that is to start and stop the car from a distance. You might think that’s enough for you, but you need to know that there are other models which offer more than that. As displayed in, several remote car starters provide an array of convenience options, which include functions such as trunk release and rear window defrost.

Mistake No.2: Buying a Remote Starter with Not Enough Range

Most buyers don’t consider range when they’re shopping for a remote car starter. They think they don’t need to start their car from more than 1,000 feet away. But the truth is, in some cases, you need a remote with a wide range. For instance, when someone is running after you, for sure, you want your car to be ready once you get to it so you can drive away immediately.

Mistake No.3: Purchasing a Remote and Having It Installed by Anyone

Most remote car starter shops provide installation services or, at least, refer a specialist. If not done properly, the remote installation might cause damages to the vehicle. So as a rule of thumb, you should buy a remote car starter from a shop that could guide you with its installation.

Once you know how to avoid these three common mistakes, you’ll be better prepared in choosing the remote car starter ideal for your vehicle. For sure, you don’t want to buy the inefficient remote model over and over again.

The MCSA 70-410 Exam Every MCSA Test Taker Should Know

MCSA 70-410 ExamSeveral months prior to the release of the Windows Server 2012, the company first made serious changes to some of its various certification programs, including those for MCSA: Windows Server 2012 and MCSA Windows 8.

While a lot of people thought that these changes involved entirely new sets of standards for certifications, Microsoft instead made use of its previous, but most popular certification regulations. CertBlaster cites MCSA 70-410 as one of these updates.

Why the changes?

As more and more companies rely on the cloud nowadays, you no longer have to wonder why Microsoft made these changes, which apply to Microsoft Certified Solutions Associates (MCSAs), Microsoft Certified Solutions Experts (MCSEs), and Microsoft Certified Solutions Developers (MCSDs).

A quick overview on the 70-410

The changes that the 70-410 exam has everything to do with the installation and configuration of the Windows Server 2012. A few examples of the content Microsoft included in the exam include Work Folders, PowerShell Desired State Configuration, and storage pools.

A more in-depth look at the changes

As mentioned above, the 70-410 test, titled “Installing and Configuring Windows Server 2012,” now has a lot of additions to it. As of January 2014, the company started to implement these changes in their exams.

There is a total of six additions or revisions in the exam. These include the topics: installation and configuration of servers; configuration of server roles and their features; configuration of Hyper-V; deployment and configuration of the core network services; installation and administration of the Active Directory; and the creation and management of the Group Policy.

The connection between the 70-410 and 70-417 exam

Basically, the 70-417 exam consists of topics from all of the MCSA’s base-level certification requirements, which includes the 70-410. In order for you to advance your career as an MCSA for Windows Server 2012, you have to pass a total of three exams: the aforementioned 70-410, plus the 70-411, and 70-412.

When you want to have a career as an MCSA, you would first need to take the required exams. To increase your chances of passing all your tests, make sure you prepare yourself and become more knowledgeable about these changes and updates to the test through regular practice.

Content Marketing: 3 Key Elements You Can’t Not Use

Content Marketing Elements in BrisbaneContent is at the top of the digital marketing food chain. Of course, your strategies in writing and disseminating your web pieces have to be in line with the algorithm changes of Google. Regardless of the updates this Internet giant would roll out, however, content would always be king and nothing could dethrone it.

As you formulate an effective approach to make your efforts in website optimisation to bear fruit, here are some key elements your strategy must have:


Many experts consider blogs the second-most important online real estate after your business site. Blogging can boost your marketing and SEO in a variety of ways. It gives your target audience valuable pieces of information that complement your products and services. Business blogs also create interlinks for a better linking structure in your site, which enhances user experience.

Social Media Accounts

Content marketing is all about distributing high quality and relevant pieces of content to a clearly defined audience. These days, and other digital marketing companies noted that there’s no better place to spread the word on the Internet than social media.

Certainly, you need to know which social networks your target market uses. This way, you can focus your attention on the right social digital channels. With a strong following, your pieces can easily be visible to the right readers and help generate your business site traffic.


In the age of visuals, content marketing wouldn’t live on text-based content alone. Videos require less work to consume, and therefore faster to digest. With an excellent video team, a one-minute clip could share the same message a 500-word piece would. Especially with short videos, you can diversify your content and complement your textual pieces effectively.

Content marketing is not replacing SEO, and never will. Rather, it adds muscle to your digital marketing efforts and helps generate your site traffic in ways search engines can’t do for you. Its principle may be straightforward, but its process complex. Make sure to collaborate with a team of experienced online experts to harness the power of content marketing to the fullest.

Focused Content: The Key to Connecting with Your Audience

Focused Content is Your Key Connection to Your Market“Google only loves you when everyone else loves you first.” This may seem like a funny quote from Wendy Piersall, but it has a grain of truth to it. Before your websites top the rankings or at least rank on page one, you must first connect with your target market. Achieving a good connection with your audience comes when you focus your content based on what they want to see. Focused content does a lot, in terms of piquing the interest of readers and getting on a search result page you want.

Easier to Diversify

When the content you publish covers the same niche topic, it is easier to diversify into other formats such as eBooks, email courses, videos, webinars and others. Use the same content in a variety of ways to reach your audience. This flexibility allows you to connect with your target market in an effective way, whether they are interested in watching a video or reading a blog post. The more diverse your portfolio of content is, the better your search engine marketing campaigns will be.

Expert Persona

When you publish content in the same niche, you will have a better grasp of what you want to tell your audience. You will also appear as an expert because of your understanding of the content you release. Creating blog posts, videos and other types become easier because of your underlying knowledge.

Builds on Content

Continuity is important when it comes to branding and creating authority. If you are focusing all your efforts on a certain niche, you will become better at producing quality over quantity. Linking to your own pages and other websites will also be easier; doing so enables you to rank well in search engines.

Content is the heart and soul of any online marketing strategy. Focusing on a certain topic enables you to create effective strategies that lead to visitor conversion.

Travelling Europe on a Budget

Travelling EuropeTravelling Europe seems expensive for many because of its elegance, culture and world-renowned sights. Touring this continent, however, can be light on the pocket, especially if you know where to look and what to visit. Make your Euro dream happen without spending much through these five thrifty ways.

Visit Off-Season

The months between October and April are the busiest in Europe. Avoid visiting during this period to get cheaper airfare, find more budget rooms and spend less time in lines. Big cities such as London, Paris and Rome are interesting any time of the year; plan most of your travels here.

Use International Sim Cards

International sim cards allow you to call multiple countries without having to worry about costly returns. It is advisable to purchase a Europe sim card like UK Prepaid Sim Card that can connect to Austria, France, Italy and other well-known destinations so you won’t have to spend on expensive phone calls, even if you travel somewhere else.

Take Advantage of Rail Passes

Rail passes can offer huge savings, especially if you are travelling a lot. Short trips and point-to-point tickets are definitely cheaper than hailing a taxi or booking a local flight. Travelling by train is also a great way to appreciate the landscapes of Europe.

Pay with Cash, not Credit Cards

Credit card rates differ in every country, which is why it is advisable to pay for items and services in cash. Other than preventing expensive card interests, paying in cash also allows you to track your expenses on a daily basis. Just be careful of pickpockets and only carry the amount you need.

Shop and Dine Locally

Flea markets and department stores usually offer the cheapest deals on food, art, souvenir and clothing. Small businesses such as family-run patisseries and local cafes typically provide discounts for tourists, too. Ask locals for recommendations and remember to haggle when purchasing in a local stall.

Travelling Europe on a budget is easy, especially when you plan ahead of time. Turn your European adventure into a one-of-a-kind journey by saving money, meeting locals and accumulating history lessons along the way.

3 Habits You Need to Develop to Market Your Business Online

Minneapolis SEOIf you want to build an online presence for your business, then you need to make sure you’re constantly doing your best to follow effective online marketing strategies. Doing the right things consistently is the only way for your website to rank high on search results and gain the credibility you need for success. Here are some habits that experts build to make their online marketing efforts count.

Analyzing Before Taking Action

With a lot of new Minneapolis SEO strategies that trend, it’s easy to just go with the flow and use every technique you can. However, that is detrimental to your success because not every trend will suit your business. Great online marketers analyze the trends first to know if it will actually benefit their business. Analyzing key metrics is also important so you can make adjustments if there is something that isn’t working.

High-Quality Content, Always

It takes a lot of high-quality content to put your business on the map, but it only takes one bad content to ruin your credibility. That’s why before you publish anything, you need to edit, proofread, and research about your topic to make sure it’s foolproof. This includes using the best images, coming up with great captions, including the right meta data, and using the right keywords.

Using the Right Tools for Success

There are plenty of tools you can use for free to evaluate and improve your online marketing campaigns. Surprisingly, not all marketers use them. This is important so you can measure where you currently are and know exactly how to achieve your desired results. Constantly using the right tools to know your key performance indicators (KPI) is important to know if you’re on the right track.

Build these simple yet effective habits to make your online marketing efforts as effective as possible. This way, you can adapt to the ever-changing SEO industry without losing your business brand, credibility, and integrity.