Tag Archives: digital marketing

Changing of the Guard: The Rise of Micro-Influencers

Online Influencer

Online marketing is always changing, content advertising was the buzzword a few years ago (it still is by-the-way); now more and more marketers are focusing their approach on digital influencers.

Who are these digital influencers?

Not everyone has the budget to get Brad Pitt, Jennifer Lawrence or other celebrities or athletes to endorse their products or services. The services of these people require millions of dollars in advertising money. On the other hand, digital influencers are bloggers, instagrammers or others who have a substantial following in their social media accounts or blogs.

Digital Ads International Pty Ltd, a reputable graphic advertising design studio, explains that influencers are active online users trying to gauge and influence the behaviour of their followers or whoever visits their web pages. True influencers don’t just stir interest or raise awareness; they cause actions.

If you want to use an influencer for your campaign, he or she must be a snug fit to your brand identity and value proposition. That person may have thousands of followers, but their tweets or posts mean nothing but empty traffic if they don’t match with your company.

How influential are they?

When you partner with an influencer, they don’t just bring their audiences with them, their audiences also bring their networks with them. This makes it easier for you to reach a wider market whenever you promote your products or services through your chosen influencer.

The loyalty of their fanbase has the ability to boost website traffic and positively affect their buying behaviour. They have the capability to improve sales in a short amount of time and raise brand awareness. This improves your recognition and positive association with the influencer on your team.

Aligning with influencers is fast becoming a marketing approach of many websites looking to maximise their budget and get good returns. However, when choosing a brand ambassador, make sure you share the same values and branding.

Don’t Miss Out: 4 Digital Marketing Strategies Worth Implementing Today

Digital MarketingWith so many digital marketing strategies available today, you’re sure to find the ones that will work best for your business. Perhaps you’re already using some of the most popular options, including SEO, PPC, and social media marketing.

Do you know that there are some other strategies that can improve your business’s online visibility, sales, and revenue? Read on to learn about them.

Content Aggregation

Businesses must use high quality, informational, and compelling content to engage customers. The trick is to provide value to the readers or visitors, and content aggregation is an effective way to do it.

Content aggregation involves careful selection, presentation, and sharing of digital content about a particular topic. It aims to collect information in different forms (texts, images, videos, maps, infographics, news, etc.) and display it in one place to attract the target audience and build authority. Internet marketing agency Market-Max reminds business owners to collect only high-quality content from authoritative sources, avoid plagiarism, cite and provide links to sources, and respect copyright laws.

Video Optimization

Videos are effective marketing tools, as they keep your audience informed, engaged, and entertained. Last year, YouTube’s “How-To” searches grew by 70%, with over 100 million hours of how-to videos viewed by North American users for the entire year. Your video could be the next most-viewed content on YouTube!

Mobile App Development

Research shows that users spend almost 90% of their mobile time using mobile apps. Developing an application that will make the lives of your target customers easier is good for your business. It could be anything, from a mobile restaurant menu or a store/branch finder. Assess the needs of your customers to identify the right type of app to develop.

Voice Search

Customers are looking for an easier way to find what they’re looking for. Those who multitask prefer voice search because it’s more convenient. Imagine getting search results while driving without having to use your fingers. The voice search function of mobile devices allows you to run a search query by just saying the keywords.

Digital marketing evolves with technology. With the right service provider by your side, you can make these strategies work for your business.