Tag Archives: marketing

Changing of the Guard: The Rise of Micro-Influencers

Online Influencer

Online marketing is always changing, content advertising was the buzzword a few years ago (it still is by-the-way); now more and more marketers are focusing their approach on digital influencers.

Who are these digital influencers?

Not everyone has the budget to get Brad Pitt, Jennifer Lawrence or other celebrities or athletes to endorse their products or services. The services of these people require millions of dollars in advertising money. On the other hand, digital influencers are bloggers, instagrammers or others who have a substantial following in their social media accounts or blogs.

Digital Ads International Pty Ltd, a reputable graphic advertising design studio, explains that influencers are active online users trying to gauge and influence the behaviour of their followers or whoever visits their web pages. True influencers don’t just stir interest or raise awareness; they cause actions.

If you want to use an influencer for your campaign, he or she must be a snug fit to your brand identity and value proposition. That person may have thousands of followers, but their tweets or posts mean nothing but empty traffic if they don’t match with your company.

How influential are they?

When you partner with an influencer, they don’t just bring their audiences with them, their audiences also bring their networks with them. This makes it easier for you to reach a wider market whenever you promote your products or services through your chosen influencer.

The loyalty of their fanbase has the ability to boost website traffic and positively affect their buying behaviour. They have the capability to improve sales in a short amount of time and raise brand awareness. This improves your recognition and positive association with the influencer on your team.

Aligning with influencers is fast becoming a marketing approach of many websites looking to maximise their budget and get good returns. However, when choosing a brand ambassador, make sure you share the same values and branding.

Things to Do to Assess an SEO Company

SEOIf you are a business owner who is looking to build an online presence, you need to work with a credible SEO company to provide you with all the services and assistance you need. It’s not that easy to design a great website and make people notice. That’s why you need to hire an SEO expert to share their knowledge and expertise and help you out.

Here are some things you need to keep in mind to make the right decision:

Schedule an Initial Consultation

Don’t just depend on what’s written on their website. Schedule an initial consultation with the company to know more about how they handle clients. Ask questions about their reporting process, transparency rules, customer services, knowledge transfer, and outsourcing work. This will help you know how effective your working relationship can be with the company.

Choose Based on Areas of Expertise

When choosing a Minneapolis SEO company to hire, make sure you ask them about their areas of expertise. SEO is a wide ranging industry that involves a lot of work. While some companies offer all-inclusive and holistic services, they may also come with a hefty price. That’s why it’s best to just hire an SEO company that focuses on the area you need to improve or develop right now because the prices of their services are more reasonable.

Check Their Past Performance

The opinions and testimonials of an SEO company’s past clients say so much about how well they do their job and if they can do your business any good. Aside from checking out their website for customer testimonials, you can also contact their past clients to hear about their experience first-hand. Also, check their customer service promise and ask for samples of their past works.

Keep these things in mind to make sure you’re hiring the right company for your SEO needs. This way, you can grow your business and gain more customers online.

3 Steps in Building an Online Presence That Counts

social media icons

social media iconsOnline presence in today’s tough marketing competition plays a key role for you to influence your target market to trust you. You need to work with experts in SEO, web design, social media and others to make sure you’re doing the right things. If you really want your online presence to boom and make a mark, DMB.com.au says these are some of the things you should be doing by now.

Build a User-Focused Social Media Presence

Everyone is in social media sites because they can interact there and find useful information about the things that interest them. Know what social media sites your target market use the most and be present there. This will give you a chance to connect to them in a personal level and turn leads into customers. With this, you can reach more and more people that won’t even know about your company if it weren’t for social media interactions.

Optimise Your Website’s Search Rankings

You need informative and fresh content, an easy-to-navigate website, and brand identity and credibility to appear at the top of search results. Hiring an SEO company to work with will do wonders for your search engine rankings. These experts know how to please Google and make sure everyone who visits your website will get a good impression of you.

Maintain a Blog

Maintaining a blog will require you to be updated on the latest trends and popular topics that your audience wants to hear about. Tailor your blog posts so as to be sure that your target audience will click the bait. Blogging is also a great way to be more in touch with your customers, know their concerns, and offer timely solutions that will build their trust to you.

Always make time for research to be sure that you’re implementing the correct and most efficient online marketing strategies. With this, you will know how to attract your target audience and turn them into customers.