Tag Archives: seo

The Real Reason SEO is “Expensive”

Search Engine OptimizationProbably the most asked question regarding SEO (aside from what exactly is SEO) is “Why is it expensive?” To better answer this question, consider this first. Before the Internet boom, which was circa mid-90s, there were only several hundreds or thousands of websites, which means that it’s very easy to find them. Webmasters only had to include some keywords in their content and they’ll show up in search engines. 

Fast forward to the present, where multiple websites pop up every second, all at the mercy of ruthless search engine algorithms. Now you see how difficult it is for a website to be found — without SEO, that is.

Search Engine Ranking and SEO

Think of a new site as an app that you’ve already spent a ton or resources and money to develop. But then you launch it and find that no one’s downloading it. Why? Simple, because you failed to market and launch it properly that potential users don’t even know about it. The same goes for a new website. Think about this: how do you ensure that your target market finds your website? This is where SEO comes in.

Due to the sheer volume of new sites being created by the second, SEO has evolved into a standalone and specialized skill set, states Printibution, a marketing and SEO services specialist in Calgary. This means that ensuring that your site will stand out from your competitors’ sites and in your location requires experience and expertise. Below are some crucial things you have to understand and think about:

  • If you’re planning on optimizing your existing website, your entire content needs to evaluated for keyword placement and density, which means that there’s huge change that your content might need some editing or complete revisions.
  • Your keywords might not actually be the ones that your target audience is using and only competitive analysis and keyword research could determine this.
  • An SEO specialist knows all the right tools and tactics to figure out particular information required for a website to rank in SERPs.
  • An SEO campaign requires through measurement and analysis of its effectiveness to make certain that you’re utilizing the right strategies. This also includes periodic reports and updates.
  • Depending on the outcome of your SEO campaign, your site might need some adjustments or tweaks later on.

Performing (the right way!) all the above-mentioned things takes significant effort, time, and above all else expertise. And really, SEO isn’t actually expensive, but cost-effective, because you’re spending for something that will increase your conversion rate, hence, your profit in the long run.

Beginner’s Guide to Alexa Ranking: Effective Ways to Increase Your Ranking

RankingThe job of Alexa.com is to rank sites according to the web traffic they receive. This does not apply to all web traffic sources, however, but those coming from users who have likewise installed the Alexa toolbar on their browsers. This means that if your site is receiving traffic from users with Alexa toolbars, you improve your ranking in Alexa. How should you begin?

  • Claim your website on Alexa – Make a free Alexa.com account and then submit your website.
  • Install the Alexa toolbar – This toolbar is compatible with different browsers. Traffic from Alexa toolbar users will help increase your rank.
  • Put the Alexa widget on your site – Visitorz and other digital marketers offering Alexa booster packages say that this will aid the servers of Alexa to monitor traffic for your site more effectively.
  • Create shareable and linkable content – Your content should be valuable to your target audience so that you get more web traffic and consequently, backlinks. Your readers will gladly share your posts across different social media sites and help boost your Alexa rank. You should likewise keep your site updated to increase the amount of return visits.
  • Leverage your social network – You are probably connected with similar sites and their webmasters on social media. Consider making a deal with them wherein you share their posts and you share theirs as well. This is a win-win for everyone.
  • Add fun images and videos to your posts – Your posts will be more effective and easier to understand if you include relevant images and videos. Likewise, people love watching videos and sharing them. This will result in greater exposure for your site, hence, a higher Alexa ranking.

Note that you will not feel the effects of these suggestions yet, so be patient. In the meantime, focus on delivering quality and unique content to your audience, as well as getting your brand known. These, along with the abovementioned guide will aid giving your Alexa ranking a significant boost.

Things to Do to Assess an SEO Company

SEOIf you are a business owner who is looking to build an online presence, you need to work with a credible SEO company to provide you with all the services and assistance you need. It’s not that easy to design a great website and make people notice. That’s why you need to hire an SEO expert to share their knowledge and expertise and help you out.

Here are some things you need to keep in mind to make the right decision:

Schedule an Initial Consultation

Don’t just depend on what’s written on their website. Schedule an initial consultation with the company to know more about how they handle clients. Ask questions about their reporting process, transparency rules, customer services, knowledge transfer, and outsourcing work. This will help you know how effective your working relationship can be with the company.

Choose Based on Areas of Expertise

When choosing a Minneapolis SEO company to hire, make sure you ask them about their areas of expertise. SEO is a wide ranging industry that involves a lot of work. While some companies offer all-inclusive and holistic services, they may also come with a hefty price. That’s why it’s best to just hire an SEO company that focuses on the area you need to improve or develop right now because the prices of their services are more reasonable.

Check Their Past Performance

The opinions and testimonials of an SEO company’s past clients say so much about how well they do their job and if they can do your business any good. Aside from checking out their website for customer testimonials, you can also contact their past clients to hear about their experience first-hand. Also, check their customer service promise and ask for samples of their past works.

Keep these things in mind to make sure you’re hiring the right company for your SEO needs. This way, you can grow your business and gain more customers online.