Tag Archives: social media

Why Likes, Comments and Shares Matter

Social Media Management

Social Media ManagementAnyone who is new to social media may not be familiar with the power of likes, comments and shares. How do these things that are given for free actually became great metrics, indicators and tools for growing your brand?

Read on to understand more, so you can make a better decision when you buy social signals.

1. Gives You Brand Cred that Matters

Millenials and tech-savvy customers always look to shares, likes and comments to see how your brand is doing at any point in time. Being able to see which posts have the most social exposure and positive feedback. It is indicative of trends and popularity when you have a large number of followers, retweets and other social signals. People always want to know what other people are talking about.

2. Helps Boost Your Brand Across the Platforms that Matter Without Penalties

Google’s algorithm is as efficient at finding the right results as it is at determining fakes and data manipulation. But with likes, comments and shares, Google has no penalties and no markers. This means that when you grow your social signals, Google will pay no heed and not devalue your website or page. The more signals you have, the better chance for your post or content to go viral.

3. Gives You a Better Picture of What Content Your Market Wants

When you put out content, you want to diversify as much as possible. In the early stages of campaigns, this is important so you know what kind of posts catch the attention of your followers or your market. Social signals help you determine the type of posts that work best at certain times so you always engage your followers.

Many likes, comments and shares all work together to help you boost key performance indicators and reach new clients. Do not be afraid of harnessing these metrics to get the results your business needs.

3 Steps in Building an Online Presence That Counts

social media icons

social media iconsOnline presence in today’s tough marketing competition plays a key role for you to influence your target market to trust you. You need to work with experts in SEO, web design, social media and others to make sure you’re doing the right things. If you really want your online presence to boom and make a mark, DMB.com.au says these are some of the things you should be doing by now.

Build a User-Focused Social Media Presence

Everyone is in social media sites because they can interact there and find useful information about the things that interest them. Know what social media sites your target market use the most and be present there. This will give you a chance to connect to them in a personal level and turn leads into customers. With this, you can reach more and more people that won’t even know about your company if it weren’t for social media interactions.

Optimise Your Website’s Search Rankings

You need informative and fresh content, an easy-to-navigate website, and brand identity and credibility to appear at the top of search results. Hiring an SEO company to work with will do wonders for your search engine rankings. These experts know how to please Google and make sure everyone who visits your website will get a good impression of you.

Maintain a Blog

Maintaining a blog will require you to be updated on the latest trends and popular topics that your audience wants to hear about. Tailor your blog posts so as to be sure that your target audience will click the bait. Blogging is also a great way to be more in touch with your customers, know their concerns, and offer timely solutions that will build their trust to you.

Always make time for research to be sure that you’re implementing the correct and most efficient online marketing strategies. With this, you will know how to attract your target audience and turn them into customers.