Things that Doctors Need to Know About SEO

a doctor talking to a patient

The healthcare system in Atlanta has transformed over the past decade. It is no longer an issue of choice as to whether medical practitioners should have a website or not. If you want patients to find your practice and make referrals, then online presence is a necessity.

If you lack the digital marketing experience, one would be tempted to assume that the “build it, and they will come” ideology will work, but it won’t. The most viable way of building an online presence is search engine optimization (SEO), mainly local SEO in Atlanta.

1. What is search engine optimization?

Four of the five most visited sites are search engines. Therefore, ranking well on Google, Bing, Yahoo, and other top-rated search engines is a plus for your healthcare practice. The ranking is based on the specific keywords that relate to the particular business. It also factors in subheadings, headings, and hyperlinks to high-authority websites. Being a long-term strategy, it is bound to yield good results.

2. Why do OB-GYN and doctors in Atlanta need SEO?

Two of the primary digital marketing strategies are social media presence and search engine rankings. For the latter, SEO is paramount. Before a patient seeks the consultation of a medical practitioner, they go online to find out more information regarding their symptoms. They even go ahead to look for the possible diagnosis and treatment. If you are not creating relevant content on your website for your potential patients, then you are likely to miss out.

3. How does SEO work?

SEO might seem like an incredibly complex marketing concept before you take time to understand the basics. It is merely an algorithm, or rather, a marketing formula that ranks ever site and search query to determine which websites would offer the information that the user seeks. The most relevant sites appear on the first pages, while the rest follow in order of their ranking by the algorithm. Unfortunately, most users do not get past the first page of a search engine’s results, implying that you should work on ensuring that your website appears on the first page.

4. You need a local SEO perspective

a doctor working

Not many patients will choose to drive for an hour to meet a doctor or OB-GYN, yet there is one across the block. Regardless of how good of a doctor or OB-GYN you are, logistics have a significant part to play. That is why you should pay attention to local SEO. To increase your local traffic, consider including terms like “Atlanta OB-GYN” or “family doctor in Atlanta.” Such terms tell the Google algorithm that you are in Atlanta, and your website will appear on the first page of patients within your area who search for “OB-GYN near me.”

The healthcare space is getting more competitive by the day, as more patients become aware of their well-being and want to be in control. If you’re going to stand out from other OB-GYN and doctors in Atlanta, you should work on your SEO strategies extensively. Include as much relevant content as you can on your website, which targets your potential clients.