Camper vans are often used for family outings. But if you want to make a few bucks and have fun at the same time, you can use your camper van as your own tour guide facility. Here’s how you can do it.
Fix the camper van
The first thing you should do is make sure your camper van is in tiptop shape. It would be embarrassing if your van suddenly breaks down while you are showing your tourists the limestone boulders of Flock Hill.
So, go online and look for companies specialising in camper van repairs, and make sure that all of the parts are in good condition. Also, if some of your camper’s components are already old, replace them with new ones.
Get a business partner or financier
If you are worried about the cost, find a business partner who is willing to finance your idea. This is so that you will not have to break the bank just to jumpstart your new company. You will also need to come up with a sound business plan to convince your partner that you did not start your business venture on a whim.
Show them your overhead costs, which include marketing, repairs and remodelling, food preparations, among others. Come up with a forecast of your ROI, as well. It is important that your business partner/financier have a clear idea when they will get back the money they have invested on you.
Fix your marketing strategy
Once you have obtained a business partner, you should start implementing your marketing strategy. The cheapest and easiest way to market a business like this is to use digital marketing as your primary tool. Go online and start using social media to market your tour guide business.
The best social media tool for you is Instagram. Take your camper van and start driving around Christchurch, Dunedin or Queenstown, and take lots of pictures. New Zealand is filled with picturesque landscapes, so you will never run out of subjects to take photos of.
If you are in Australia, go to places that ordinary tourists or urban residents do not often go to. Go to the Pinnacles, Devil’s Marbles, and Wolfe Creek crater, Port Arthur or Spencer Lake. The gist here is that you should show your clients something unusual, not only the usual tourist attractions.
Even before you gather tons of pictures, start posting what you have taken on Instagram and write something about every location. What you can do is write something personal about the location and not just the details of that place.
Use content marketing as your tool and write about what you experienced when you brought your camper van to those unusual places. If you were able to feed a kangaroo or a koala bear at the back of your van, for example, share that story on Instagram.
What you should aim for here is to make your readers get so engrossed with your stories that they will be so eager to join you in your journey inside your camper van.