SEO is one of the most important aspects of digital marketing. It offers a lot of benefits to a company by increasing digital brand awareness. Applying the right SEO techniques can increase website traffic and encourage customer engagement and purchase. That is why it is a good idea to consider hiring local SEO companies in Denver as part of your marketing plan.
SEO practices continue to evolve over time. All of these practices aim to boost search engine rankings and to improve site traffic and engagement. However, there are some SEO techniques that are considered unethical. One example is what we call a black hat SEO.
What is black hat SEO?
In simple terms, black hat SEO uses aggressive SEO techniques that focus more on making a site rank higher on search engines rather than providing useful content. The practice of black hat SEO usually violates search engine guidelines.
The use of black hat SEO is commonly used by website owners who are aiming to have a quick buck for their website instead of providing worthwhile content for their site visitors. However, continuous practice of black hat SEO can lead to banning your website from various search engines.
On the other hand, black hat SEO has its “good” counterpart: white hat SEO. The latter refers to the application of Google-approved SEO practices. Unlike black hat SEO, white hat SEO focuses on providing quality website content for its target readers.
Black hat SEO practices you should avoid
As mentioned above, there are some common black hat SEO practices used by website owners to increase site revenue. However, doing this can hurt your website’s reputation and even ending up getting banned. Here are some of the different kinds of black hat SEO practices you should avoid.
1. Keyword stuffing
This refers to adding a lot of keywords, even though the keywords do not make sense to the content anymore. A keyword is important in every content so it can appear on top of search engines. However, make sure to put only once or twice of the keyword and slip it through the content as smoothly and naturally as possible.
2. Invisible links or texts
This refers to adding keywords and links to website content. These keywords and links usually blend with the site’s background color and are not visible to viewers at first. You will discover these when you highlight all of the texts. This SEO practice is deceptive because it uses keywords and links to increase rankings. It may even compromise your safety if you accidentally click a hidden link.
3. Doorway pages
This SEO practice refers to using dummy web pages so that the search engine spiders will crawl keywords and links for the primary website.
4. Comment spam
This is commonly seen on blogs wherein you may notice odd comments that are not related to the website content. It usually contains spammy links and keywords that can affect your website’s rankings. One way to avoid these is to apply the “no-follow tag” so these spammy comments will lessen, if not totally removed.
If you want your website as clean and information-driven as possible, it is best to avoid black hat SEO techniques. Avoiding this illegal SEO practice will prevent your website from being banned and help rank in search engines the right way.