Online marketing is always changing, content advertising was the buzzword a few years ago (it still is by-the-way); now more and more marketers are focusing their approach on digital influencers.
Who are these digital influencers?
Not everyone has the budget to get Brad Pitt, Jennifer Lawrence or other celebrities or athletes to endorse their products or services. The services of these people require millions of dollars in advertising money. On the other hand, digital influencers are bloggers, instagrammers or others who have a substantial following in their social media accounts or blogs.
Digital Ads International Pty Ltd, a reputable graphic advertising design studio, explains that influencers are active online users trying to gauge and influence the behaviour of their followers or whoever visits their web pages. True influencers don’t just stir interest or raise awareness; they cause actions.
If you want to use an influencer for your campaign, he or she must be a snug fit to your brand identity and value proposition. That person may have thousands of followers, but their tweets or posts mean nothing but empty traffic if they don’t match with your company.
How influential are they?
When you partner with an influencer, they don’t just bring their audiences with them, their audiences also bring their networks with them. This makes it easier for you to reach a wider market whenever you promote your products or services through your chosen influencer.
The loyalty of their fanbase has the ability to boost website traffic and positively affect their buying behaviour. They have the capability to improve sales in a short amount of time and raise brand awareness. This improves your recognition and positive association with the influencer on your team.
Aligning with influencers is fast becoming a marketing approach of many websites looking to maximise their budget and get good returns. However, when choosing a brand ambassador, make sure you share the same values and branding.