With so many digital marketing strategies available today, you’re sure to find the ones that will work best for your business. Perhaps you’re already using some of the most popular options, including SEO, PPC, and social media marketing.
Do you know that there are some other strategies that can improve your business’s online visibility, sales, and revenue? Read on to learn about them.
Businesses must use high quality, informational, and compelling content to engage customers. The trick is to provide value to the readers or visitors, and content aggregation is an effective way to do it.
Content aggregation involves careful selection, presentation, and sharing of digital content about a particular topic. It aims to collect information in different forms (texts, images, videos, maps, infographics, news, etc.) and display it in one place to attract the target audience and build authority. Internet marketing agency Market-Max reminds business owners to collect only high-quality content from authoritative sources, avoid plagiarism, cite and provide links to sources, and respect copyright laws.
Videos are effective marketing tools, as they keep your audience informed, engaged, and entertained. Last year, YouTube’s “How-To” searches grew by 70%, with over 100 million hours of how-to videos viewed by North American users for the entire year. Your video could be the next most-viewed content on YouTube!
Mobile App Development
Research shows that users spend almost 90% of their mobile time using mobile apps. Developing an application that will make the lives of your target customers easier is good for your business. It could be anything, from a mobile restaurant menu or a store/branch finder. Assess the needs of your customers to identify the right type of app to develop.
Customers are looking for an easier way to find what they’re looking for. Those who multitask prefer voice search because it’s more convenient. Imagine getting search results while driving without having to use your fingers. The voice search function of mobile devices allows you to run a search query by just saying the keywords.
Digital marketing evolves with technology. With the right service provider by your side, you can make these strategies work for your business.