Many have argued that social media marketing is better than search engine optimisation when it comes to luring people on the web. Unfortunately, that is just a short sighted statement. Social media marketing and search engine optimisation (SEO) must go hand in hand. Do only one, and you will be bound to be left behind by your competitors.
DMB.com.au shares some details on why it’s important to combine social media marketing with SEO.
Cover Your Grounds Well
Take note that not all consumers have social media accounts, and majority of organic traffic still comes from search results. If you check a typical online shop’s statistics when it comes to referral, you will see that search engine results page and social media sites are the two biggest referrals. Failure to implement SEO strategies could cause you to incur opportunity costs.
Search Engine Optimization is Affordable
This can never be stressed enough. Just like social media marketing and online remarketing in social sites in general, search engine optimisation need not be expensive. You can make a few changes to your content such as using keywords in image descriptions and meta content. You could also focus on building PR values to increase your rankings. You can also get an SEO consultant to do it for you if you want to focus on your business.
Search Engine Optimisation Often Comes with Social Media Marketing Services
Some social media marketing companies include search engine optimisation and even web design makeover in their service packages. You could save a lot of money if you’re looking to build something from scratch. Talk to an SEO consultant to find out the best course of action.
Social Media Marketing is Short Term; Search Engine Optimisation is Long Term
If you want to get in touch with your customers fast, social media marketing is the best way to do it. But, you shouldn’t put your eggs in one basket. While working social media, proceed with search engine optimisation together with AdWord marketing, so you could generate more leads in the future.