Have you just put up your first dental clinic? The anxiety and worry may be getting to you, since you aren’t sure if your regular clients would want to transfer to your new location or if you’d be getting new patients.
Still, opening your own practice means that you’ve already built up a patient base. Some of them will definitely go to see you, but be prepared to lose a few clients simply because you’re in an area that’s inconvenient. So aside from your older patients, how do you get new ones and how do you keep them?
Here are what successful dental practitioners have to say:
1.Get the right equipment and tools
Even if you’re an amazing dentist, bad tools, fillings and other materials can cause you to lose clients. Orthodenco Orthodontic Lab recommends getting the best Hawley retainer, filler and other dental implements so you don’t have patients transferring to other clinics when a bracket falls out.
2. Use social media
Leveraging technology to reach potential patients is a smart move. Find a Facebook group for people who live in the local community and advertise your clinic there. You can also post promotions on your social media accounts. Don’t forget to take pictures of your work to show online so people who need braces, teeth whitening and other procedures may be encouraged to come in for an appointment.
3. Do some charity work in the community
Choose a day once a month to give out free dental checkups or cleanings. While you may work for free for a day, you can advise the people who come in what work they need done and possibly get new patients. Prioritize the kids of low income families in the neighborhood.
Having your own clinic is a risk, but it also has great rewards if you know how to manage it well. Good luck!