The prevailing currency for online marketing is data. Online marketing deals with sets of numbers, graphs, Venn diagrams, analytics, proportions, percentages, and all manner of combined metrics. Without the right data, it is hard to keep track of your online marketing efforts and tweak them appropriately to fit your objectives. This will also hamper your website’s visibility, and no amount of SEO will make up for it. The key to website visibility and successful digital marketing lies in picking the right data points.
The input of an SEO specialist based in Long Beach, CA, is essential for you to pick the right points. There are different elements that the expert will assess in your marketing efforts and objectives to get you an accurate picture of your website. The following are the primary data points which will work for most sites:
This is measured on a scale of 1-100. If your site is ranked among the 90s, you are doing well. A website’s domain authority is a comparative metric which assesses the power and importance of your site. This data point has, over time, proven a reliable number for evaluating the success of websites in SERPs. The best way of increasing your domain authority score is through changing various elements on your site which might lower your clients’ onsite satisfaction.
Website Load Time
Your site’s load time will generally determine its speed. The load time will calculate the time from the submission of a request to the display of the request. Your network’s server and browser times and the page size in bytes are factored into the equation. Site speed is one of the highest ranking factors for SEO and user experience; assessing yours may guarantee that it does not lower your rank on SERPs.
These refer to any links to your website from an external source. There are several methods used for interpreting your backlinks, but you may focus on the number and source. Without a strong backlink to show search engines that your site is valuable, your site will not have an optimal SEO rank. The number and the source of your backlinks are interpreted in collaboration. You might have a lot of backlinks, but if they are all from spammy sources, they may be detrimental to your rank.
Number of Indexed Pages
This data point denotes the number of pages on your site which have already been crawled by search engines and are visible on search queries. The number of indexed pages generally denotes the amount of your site’s content. If you have a lot of material, you will usually have more indexed pages. Having a high number of indexed pages will, however, not translate to a high SEO rank without quality content.
Optimizing your site for search is not a matter of guesswork anymore. Without the above data points to guide your digital marketing efforts, you will waste considerable time and money in the wrong strategies. Though the tools used to gather these data points can be found online at a small fee, you will need an SEO professional to interpret the information. It is, therefore, cheaper to get an SEO expert from the start.