Online commerce may be growing in New Zealand, but brick and mortar is still alive and thriving. It remains a dominant way of buying goods. Also, if you have the likes of Amazon opening stores, you know offline shopping is still in.
Retailers are also at an advantage these days. The demand for e-commerce makes vacancy rates go up. It could mean cheaper rent and stores can pass on the savings to their consumers.
Competition, though, is still high. One of the ways to make yourself stand out is how you display your items. For this, you have two options: shelving and glass enclosure.
Why Use Shelving
RMS in NZ is one of the main specialist importers and wholesalers of shopfitting accessories that provide a wide range of shelving choices. These include peg boards, brackets, and rails.
Shelving is ideal when you don’t have a lot of space. It allows you to utilise one of the underrated parts of the shop — the walls. You can also give more floor area for your customers to roam around.
As there are no heavy objects within the line of sight, the space appears bigger. Customers will also feel the shop is clutter-free. For existing shops, adding shelves allows you to display more products.
Why Use Glass Enclosures
Glass enclosures are a must when you’re selling luxury goods, such as Louis Vuitton or Gucci. For one, it can deter shoplifting. Many of these displays come with a lock-and-key system. Second, you can avoid environmental elements, such as moisture and dirt to ruin the products.
Most of all, you can highlight the goods. These items are expensive and therefore have a small, but niche market. Using the enclosures make them easier to spot and observe.
Enclosures, though, are more expensive to make. They also eat up valuable space and can be costly to maintain. They’re also more fragile than shelving.
Retailers can utilise both display options, but to maximise the costs, they can consider a few factors. These include the products, budget, and available space.