Nothing else in the marketing and advertising world turned our heads around than what social media did. In all fairness, it is not only the marketing industry that has been severely affected by the popularity of social media platforms such as Facebook, Twitter, and Instagram. Now more than ever, small businesses are dependent on these platforms to survive and thrive.
Choose Platforms Wisely
One of the challenges facing marketers today is choosing the right platform where to market their small business. Every month, there’s a new social media platform being introduced. Sharing your content on the right platform is critical to the success of your business.
When choosing the right social media platform, it is important to get to know where your audience has signed up to. This will make it easy for them to connect with you. If you are running a retail business that sells clothes and accessories, your most obvious choice would be Instagram. For video production companies, you need an account on YouTube.
Create a Schedule
Managing a social media account is hard because it requires attention, focus, and discipline. But that does not mean it is not effective. To harness the power of social media, you need to regularly update your clients about your organization and come up with gimmicks that will turn your company into a household name. Create a calendar when to write blogs and when to post them. If you stick to the schedule, you shouldn’t be scrambling for new content at crunch time.
Engage With Followers
You are not present on social media just for it to be a one-way communication. You don’t post promos and discounts on your Facebook account and refuse to answer questions about the mechanics. The most important feature of being on social media is that it allows you to engage with your followers directly. Make it a point to answer questions as fast as you can, give information to inquiring customers, and address comments, whether positive or negative.
Stop Overpromoting Yourself
While the purpose of social media is to promote your business, doing it on a daily basis might annoy your consumers. Most marketers follow the one-in-seven rule, where only one out of seven posts should be a direct promotion of your business. The other six should be content-based, and that includes sharing articles, commenting on current events, sharing memes, and asking questions.
Build a Community
Identify who your consumers are. You might find that they belong to the same age group or demographics. Are you selling baby clothes and stuff? This means that most of your consumers are mothers. You can encourage engagement among your clients so that they will all work to share information about your brand and build awareness about your company. You can even reach out to social media influencers and ask them to review a product from your company or mention your organization in one of their posts.
Providing value is of paramount importance to any social media strategy. Whether it’s simply making your audience laugh or entertaining them with a delightful quote, your post can have a profound effect on your business. Create and post something that your audience will find useful.