Consumers consume different types of content. If you are looking at traditional media, there are TV commercials, radio ads, and print ads. Some of these can be carried over online, making them accessible to netizens.
When talking about content range, many consider video as one of the most effective forms. This is because video is easy to digest. It is also easy to distribute and has a long shelf life; your target audience can just revisit it any old time you want. If you want to use video for online marketing, there are some things you need to keep in mind. Here are some of them, as specified by a reliable video production agency in London.
Use Social Experiment
There is no recipe for being viral, but you can try if you want. If you are trying to go this route, film social experiments. This is because these experiments show a lot about human behaviour, which your consumers will always find interesting. If you want inspiration, just watch Dove’s Real Beauty Sketches campaign.
Go for Procedures
You may not realise it, but people are big on procedures. They like watching the processes behind things—recipe for instance. This is where Buzzfeed’s Tasty is currently banking on. If you want this treatment, you will need to make your videos sweet and short.
This is one of the recent developments in online video marketing. If you think that some video treatments require high production budgets, you can go for this option. A lot of platforms allow live coverage, such as Facebook, Instagram, and Snapchat. You can go live if you want to cover events or film interviews.
These are only some of the things to keep in mind if you want to use video for your online marketing campaign. Coordinate with your producer and directors.