Simply designing a website and including a few tidbits on your services and products will not get clients clamoring for your brand anymore. The site needs to rank at the very top of search engine result pages to get noticed and guarantee visitors. Search engine optimization focuses on ensuring that your website will rank at the very top and reap returns. There are different elements used for website design to ensure it is optimized for search engines.
Graphic design is the primary element that determines search engine optimization for Minnesota-based business websites. The basic elements of graphic design in SEO are lines. These will define the layout of your website and affect the user experience on your site and the ease at which search engines will index your content. The following are some of the grid layouts that might be used for your website.
These are at times called single column or block grids. They generally comprise a large rectangular area that takes up most of your website’s screen space. The primary structure of a manuscript layout comprises large margins and text blocks, while the secondary structure features footnotes, running headers, and folios among other non-essential information. Typography of a manuscript grid, including the font size and color, plays a crucial role in generating visual interest.
These include multiple columns in a single format. They are perfect when presenting discontinuous information. When using a column grid for your website, you can opt to have one column for images and another for text. This will significantly ease the indexing of your site and makes it user-friendly. It also allows you to present a significant amount of information without your site looking too cluttered.
These resemble column grids but have added horizontal divisions to the vertical ones marked in rows. The rows, columns, and gutters work in unison to create a matrix of modules and cells. Modular grids are ideal for complex sites that require more control of the elements on a web page than a column grid has to offer. These include websites that have shopping carts and images on one page. The grids are not only aesthetically pleasing for displaying a lot of information but also promote clarity and order on your site.
These are used in the placement of information according to its impact. They are generally used when other grid layouts will not suffice for the information you want to put across. Most hierarchical grids will include your contact information at the top and other content below it. This offers maximum exposure to the elements on your web page that you want to stand out.
There exists no grid layout from the above that will perform better than the other in SEO. The ideal choice for your site will primarily depend on your website’s content. In the past, getting the best layout involved hiring a graphic designer, SEO expert, and web designer from different firms to work together and come up with the best-performing website. Nowadays, you can get a company with expertise in all these fields. This will prove cost and time-efficient for your organization since you need not run around recruiting different experts.