Small and medium scale businesses are at a disadvantage when it comes to the traditional methods of advertising and marketing. They do not have the same access as already established businesses to big media like TV, newspapers and billboards. But the good thing is in the online world, these small companies can compete with the big names. However, that is if they have the right digital marketing strategy, social media management and search engine optimisation (SEO) campaigns.
To attract customers, gain a following or create a niche online, you need to start by creating a business website. And for this, you need the services of web design experts in Beckenham to make sure that your site is optimised. Here are two basic rules that you should follow to ensure that your website ranks high on search engine results pages (SERPs).
Mobile First and Fast
One of the most important things you need to remember is that your website should work optimally not just on a desktop computer but more so on a smartphone. Your site’s design should be mobile responsive. You should first test your website on a mobile platform before checking the interface on a desktop computer or a tablet.
This mobile first strategy was brought about by the increase in Internet use among mobile phones. Most of today’s consumers use their mobile phones for browsing and shopping more than they use their computers.
Also, you have to make sure that your website loads fast. Search engine giant Google has a three-second benchmark, which means that a webpage should render fully within three seconds. Studies show that any longer than that, users would already go to another site that they see on the search results.
Fast rendering fits right in with mobile device users who want information delivered to them quickly. It is easy to say that if they had more time, they could wait until they get back in front of their computer to look up a website. However, the modern mobile user might be walking and looking at a website at the same time.
Do Not Forget Videos and Graphics
A responsive mobile-first design will attract users to your website. But to keep them glued to your page, you need to keep them interested. Here comes in the importance of videos and graphics.
Catching their attention with graphic elements and videos is not an easy task, however, given that the page has to load fast. What you can do is use a video background, which is a calculated design feature. This will keep the subject on the foreground and at the same time, provide moving background images that support the ideas and concepts of the website.
The text on the foreground tells users that they have arrived and they can start going through the page. This gives the video time to load and play without a noticeable lag in the loading of the page. It is usually a surprise to users when the video appears in the background.
Along these trends, there is also an emphasis on keeping clutter out. Responsive design organises the website for different page sizes of screens, helping the design to keep it clean. Minimalist designs work best in this case because there would be fewer design elements to work with, and the page itself would look the same no matter what the screen size is.
Getting and keeping the attention of the audience is what website design is all about. Keeping them on your page and browsing through your content is what you need. And you can surely do these with the help of an experienced web design team.