Do you encourage your patients to post online reviews of your practice? If you haven’t done it, you’re missing on a great opportunity to grow your practice. Marketing experts say that having constant, positive reviews online is one of the quickest and effective ways to get new patients in the door.
The Power of Personal Referral
Ninety-two percent of consumers read online reviews before purchasing a new product or hiring a new service, according to one recent customer survey. When people are looking for a dentist, they prefer one with a trusted practice. Which dental practice do they consider as the trusted ones? The answer: those with many favourable online reviews. For many consumers, positive reviews work like a personal referral from a family member or a friend, according to Dominate Dental.
Patients do not only post reviews on the dental practice’s website, but they also post on Yelp, Google Reviews, and Facebook. Their written experience of your service has likely mentioned your name, your dental practice’s brand, and location — the keywords you possibly used in your SEO campaigns. This means that the mere fact that a patient wrote about their root canal treatment in your practice can help strengthen your SEO campaigns, as well as increase your Google rankings for some of your targeted keywords. In turn, your website will be more visible online, and it can lead to an increasing number of inquiries and dental appointments.
What if all the reviews are negative? There are fixes, such as reputation management. However, you need to take negative feedback seriously, as the complaints may be critical areas for improvement in your practice. After all, the best way to get positive reviews is to provide effective and reliable services continuously.
Now that you know what online reviews mean for your dental practice, start encouraging your regular patients to tell their Facebook friends about their experience with your practice. Also, as mentioned above, just focus on providing excellent dental services to your patients and hundreds of positive feedback will just automatically appear online.