Language has so many barriers, which makes writing for a global audience extremely challenging, especially when you’re writing technical content. Technical writing has many forms and platforms, but it has one primary purpose. If a creative content is evocative, technical content is instructive. The functional goal of this content is to help ordinary, non-tech savvy customers use a certain product successfully.
If your company is about to expand globally, one of your main considerations should be crafting technical content for an international audience. From product and service brochures to e-Commerce content, you must keep the following things in mind when communicating with a diverse number of audiences:
Use consistent terminology
The smartest strategy to write for foreign audiences is to use global English. Use easy-to-read, conversational language to avoid intimidating non-native English speakers. You would want your customers to feel that they can use your product without much assistance. Certain terms might confuse them and prompt them to call technical support or return the product.
Be straightforward and concise
Brevity is the best strategy to give a straightforward translation experience to your audience. Make sure to deliver content optimised for each market. This approach has proven to be the most effective, as it also reduces localisation costs. Lingua Technologies International, a company offering professional transcription services notes that in technical communication, it is extremely useful to use language that bridges cultural boundaries.
Mobile trumps desktop when it comes to web consumption. When crafting technical information for foreign markets, it’s wise to assume that your audience will be reading it from their smartphones. Optimising for mobile consumption is just as important as your translation and localisation efforts. A mobile user should be able to coast through your message effortlessly.
There are countless advantages to customising your technical information to a global audience. It improves business performance in many ways, as it reduces technical support costs and improves customer satisfaction.